Build your community and grow your brand with social media

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We know what it’s like to have ambitious social media goals. That’s why we support thousands of marketers across every aspect of their social media strategy.

Our solution is all you need

Publish on social, engage with customers, discover trends, track performance, and more.

Easy content planning

Align all your content marketing activities in one calendar. Create, schedule, and amplify content across channels, or repurpose your best social assets from the integrated content library.

  • Scheduling and planning features
  • Content asset library
  • Customizable approval flows

One inbox for all your engagement

The Engage inbox is all about efficiency and seeing the best overview possible. Messages are flagged based on engagement, sentiment, and more, and you can assign them to specific users or teams too.

  • Priority inbox and profile cards
  • Sentiment and spam detection
  • Helpdesk integration

Monitor reputation and brand reach

Manage your brand’s perception and measure the impact of your online campaigns across channels. Find and monitor what your markets, competitors, and influencers are talking about.

  • Custom query and report builder
  • Alert and response features
  • Influencer scoring

Measure KPIs and engagement

Measure your engagement, audience growth, and content performance across networks. Showcase your efforts and easily show your social ROI in easy-to-build reports.

  • Custom URLs for easy tracking
  • Unlimited custom reports
  • Improve social ROI

Sign up for a free demo and we’ll get in touch to discuss our tailorable solutions and pricing.

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You’re in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You’ll find the former Falcon products under ‘Social Media Management’ if you go to ‘Our Suite’ in the navigation.

Paladin is now Influence.
You’re in the right place!

Brandwatch acquired Paladin in March 2022. It’s now called Influence, which is part of Brandwatch’s Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.


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