Digital Marketing Blog

A 5-step approach to optimizing websites with millions of pages

You’ve been tasked to optimize a site that is so massive it makes the Great Wall of China look like a picket fence. And it’s your sole responsibility. You need to make a big SEO impact with fewer resources. What do you do? In this article, I’ll share five approaches you can focus on when…

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What Are Backlinks and Why Are They Important for SEO?

What is a backlink? A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO. Tools: Check your backlinks with Link Explorer Why are backlinks important? Backlinks are especially valuable for SEO because they represent a “vote of confidence” from…

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Social Media Marketing: The Ultimate Guide

When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all…

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9 Types of Backlinks You Need to Know for SEO

Backlinks are among the most frequently used terms in search engine optimization. Establishing backlinks with renowned and authoritative websites plays an important part in Google’s algorithm. They can be the decisive factor in whether a website rises or falls in Google’s search results. Backlinks are sometimes referred to as inbound links, incoming links, or one-way…

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